Mondelez India has entered into a strategic partnership with Belgium-based Lotus Bakeries to locally manufacture, market and distribute the globally loved Biscoff cookies in India. This collaboration marks a major milestone for the brand, bringing Biscoff into the Indian market at more accessible price points, including a new ₹10 entry pack aimed at expanding its reach in the fast-growing premium cookie category.

By producing Biscoff locally, the partnership eliminates the high costs associated with imports, enabling competitive pricing and wider penetration across India. Mondelez’s strong distribution network, spanning traditional trade, modern retail and e-commerce, positions the brand for rapid national expansion. The move also aligns with Lotus Bakeries’ global ambition to make India one of its key markets, with the company emphasising that no brand can be truly global without a strong Indian presence.

The launch is expected to attract India’s young and urban consumers, who are increasingly showing interest in global flavours and premium snacking options. Mondelez and Lotus Bakeries also plan to explore co-branded innovations, combining Biscoff’s signature taste with Mondelez’s iconic chocolate portfolio in future offerings.

With India’s premium biscuit segment witnessing robust growth, the local rollout of Biscoff is set to reshape competition and drive category expansion. Through this partnership, both companies aim to make Biscoff more affordable, more accessible and firmly positioned as a mainstream indulgence for Indian consumers.