Rad Beverages has officially launched Twisted Tails, an imaginative range of cocktail mixers and ready-to-drink (RTD) beverages crafted with real fruit juices and natural spices, completely free from artificial flavors. Built around the philosophy of “One for Every Tale,” the brand encourages consumers to express their moods and stories through bold, unconventional flavors.

The Twisted Tails lineup introduces four distinct variants designed to surprise and delight:

• Bizarre – Orange & Coffee

• Mystical – Vanilla & Caramel

• Uncanny – Cinnamon Clove, Apricot & Peach

• Enigmatic – Tea & Jasmine

Each variant is crafted for versatility - whether enjoyed straight, poured over ice, or mixed into creative cocktails. Priced at ₹200 per bottle, Twisted Tails brings a premium, flavor-forward experience to India’s evolving beverage market.

Currently available at select Nature’s Basket stores in key cities, listed on Blinkit in Punjab (with Delhi NCR launching soon), and sold online via Amazon and the brand’s D2C website, Twisted Tails is quickly building a strong retail presence.

With this launch, Rad Beverages aims to redefine India’s cocktail mixer category, blending innovation, storytelling, and self-expression into every sip. More than just a drink, Twisted Tails is an invitation to craft your own tale - one sip at a time.