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Coca-Cola Enters Ready-To-Drink Tea Market In India With New Launch

Coca-Cola Enters Ready-To-Drink Tea Market In India With New Launch

Coca-Cola India foraying into the ready-to-drink tea beverages segment with the launch of 'Honest Tea'.


The brand is owned by Honest, a subsidiary of the Coca-Cola Company.


The organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Ltd's Makaibari Tea Estate.


An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) 


The idea behind the launch was to provide consumers with wider beverage options.


The iced green tea will come in Lemon-Tulsi and Mango variants.

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