In a groundbreaking move towards combating rising health concerns, Britannia NutriChoice has unveiled its latest innovation, the NutriPlus app. Developed in partnership with Aktivo Labs, a leading technology firm specializing in evidence-based health solutions, this app promises to redefine wellness practices across India.

Recent findings from the Indian Council of Medical Research (ICMR) highlight a troubling increase in metabolic non-communicable diseases (NCDs) nationwide. Millions are diagnosed with diabetes and pre-diabetes annually, while hypertension plagues a significant portion of the population.

Embracing quantified health principles, the NutriPlus app enables users to monitor their health continuously, facilitating early detection of potential issues and timely interventions. Crafted by experts, the app delivers personalized insights, including a daily NutriScore that consolidates various health metrics for easy interpretation.

Prof. Richard Siow from King’s College London praised the initiative for its potential to mitigate age-related NCDs through accessible lifestyle interventions.

Amit Doshi, CMO of Britannia Industries, expressed confidence in the NutriPlus app's ability to cater to health-conscious consumers, accessible through QR codes on Britannia NutriChoice packs.

Gaura Mukherjee, CEO of Aktivo Labs, emphasized their commitment to leveraging technology for community health improvement.

Moreover, the NutriPlus app incentivizes user engagement with exciting rewards, motivating individuals on their wellness journey.

With its launch, Britannia NutriChoice leads the charge in promoting holistic well-being through innovative health-tech solutions, ushering in a new era of personalized healthcare in India.