United Breweries Limited (UBL) has introduced Amstel Grande, a new premium beer, to the Indian market, aiming to redefine the country’s beer experience. The grand unveiling took place at an event in Mumbai, where guests were transported to the lively streets of Amsterdam with an immersive atmosphere. The launch was attended by a star-studded lineup, including Aditya Roy Kapoor, Rannvijay Singha, Jim Sarbh, and other well-known personalities from the entertainment world.

Amstel Grande is rooted in over 150 years of brewing heritage from Amsterdam, promising a distinct and refined beer experience for Indian consumers. The secret to its premium quality lies in a meticulous brewing process. The beer is slowly brewed and matured over a longer period, allowing its rich and smooth flavors to develop fully. Using top-grade barley, traditional Dutch yeast, and carefully selected hops, Amstel Grande stands out with its commitment to quality and taste.

UBL sees Amstel Grande as a significant addition to its premium portfolio, catering to the evolving tastes of Indian beer enthusiasts who are increasingly seeking high-quality and unique beverages. The brand’s entry into India comes at a time when demand for premium beers is on the rise, and Amstel Grande aims to capture this growing market with its combination of tradition and modernity.

The launch underscores UBL’s commitment to offering diverse beer options that reflect both international brewing excellence and local preferences, positioning Amstel Grande as a standout choice for discerning Indian consumers.