Country Delight Introduces High-Protein Cow Milk to Tackle India’s Protein Deficit
Country Delight has unveiled its latest innovation—High-Protein Cow Milk—delivering 30g of protein per 450ml pack, which is twice the protein content of regular cow milk. Designed to combat India’s widespread protein deficiency, this product addresses a critical gap, with over 70% of the population, including 91% of vegetarians, falling short of the daily recommended protein intake.
Using advanced natural filtration technology, the milk is concentrated by reducing excess water without any additives, stabilizers, or artificial ingredients. The result is a clean-label product that retains essential nutrients such as protein, calcium, and micronutrients, supporting a balanced and healthy diet.
Freshness remains a core promise—milk is delivered within 24 hours of milking through Country Delight’s efficient farm-to-home supply chain. Its versatility makes it suitable for tea, smoothies, curd, or paneer, catering to a variety of daily consumption needs.
Each 450ml pack, priced at ₹41, offers nearly 50% of an adult’s daily protein requirement in a single serving. Available exclusively via the Country Delight app, it is a convenient choice for health-conscious consumers.
Looking ahead, Country Delight plans to expand its high-protein range with clean-label products such as paneer, curd, bread, and batters—further strengthening its commitment to nutritious, minimally processed foods.
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